Brand Story

Inspiration...

Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit; Where the mind is lead forward by thee into ever-widening thought and action- Into that heaven of freedom, my Father, let my country awake.
"Geetanjali"
- Rabindranath Tagore

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Birth of Logo and tagline “GharGharINDIA”

The Logo had been conceptualised, thought and designed in small GHAR and each element in the logo bears love, affection, care, share, passion and story behind. It is an emotional journey with no money in pocket and big dreams in heart hence it is an integral component that consists of 3 colours with -
Saffron Wall : shows strength and courage
White Wall: shows transparency in action

White Rectangle: shows knowledge to upgrade
Green Rectangle: shows collective growth

Our tagline “GharGharINDIA” is our corporate philosophy and is given prime importance as the tagline in our logo:

Everything on this MOTHERLAND area of 32,87,263 sq. Km.. DHARTI(Earth), JAL(Water), VAAYU(Air), AGNI(Fire), AAKASH(Sky) belongs to INDIA, every religion, culture, nature, every dust particle belongs to this motherland whatever we do in our respective fields of life ultimately we are doing it for our nation. The Indian real estate market is expected to touch US$ 180 billion by 2020. Housing sector is expected to contribute around 11 per cent to India’s GDP by 2020...It matters if we sell “ek Ghar” and our customer buys “ek Ghar”..
Hence “GharGharINDIA” born in Rashbehari Lake Market Area, in the city of Kolkata, in West Bengal and in INDIA our MOTHERLAND.